Documentation-check list

Checklist before publishing a post

Write quality content

This should be the foundation for all your work online, and it’s what Google likes to see. Think about who your readers are and what content the expect to find on this page. Don’t worry about page length, write as much as needed to transmit your message and be helpful to your audience. Usually a post has 600 words.

Work on structure and readability

Use H2 and H3 headings to mark different sections in the post (because H1 usually used only once, for the title). Break up long blocks of text into separate paragraphs. Use bullets and numbered lists where appropriate. Use bold and italics for emphasis, but don’t go overboard. All this improves the user experience on the site, which indirectly impacts SEO.

Optional: use keyword research to tweak your content

Use a free tool like Google Keyword Planner (or the more powerful ahrefs Keyword  Explorer) to determine what keywords to rank for. Then try responsively using them in your page title, slug, first paragraph, sub-headings, image alt tags.

Check for spelling/semantics/grammar

Set a good page slug (or permalink)

Avoid ugly URLs. Ideally, use 3-5 words that together are easy to remember, separated by dashes (not spaces or plus signs).

Add the SEO title and meta-description

Every website platform allows defining the SEO fields for each piece of content. If using WordPress, the Yoast plugin makes things really easy.

Optimize images and add ALT tags to them

Performance matters

Make sure that images you add in your content are at the right size and compression level. And try adding alt tags to all images you add to the page/post content, so that Google can understand them better.

Link to other pages/posts and to external sites

Internal linking is good for SEO. But forget about Google for a while. Linking to your other pieces of content helps people explore more of your site. Don’t be afraid of “losing SEO value” by linking to other sites. Outbound linking is a relevancy signal for Google, it helps better determine the page content.

Link other pages/posts to this new one

Make it easier for people to discover your new content. Think of all the relevant or related pages in your site where it would make sense to add a link to your new page.

Check all links (both outbound and inbound)

People (and Google) shouldn’t run into a 404 error when clicking on any of the links.

Add the attribute „follow“ or „nofollow“ to your links

Checklist before publishing a post


If you find an error in your URL or you want to change this days after you published your post, you can change this, but you need to do a redirection, to notify to Google about the new URL, you can use the plugin to do the redirections or contact to your web Master.